Campaign Economics & Unit ROI Engine

Calculate cost per customer, cost per acquisition (CPA), break-even orders, and gross store revenue interactively.

Audience Size (#13)10,000 contacts

Estimated Delivery Rate95.1% (9,510 delivered)

Average Order Value (AOV - #16)₹2,000

Conversion Scenario Preset (#15):

Simulated Unit Economics Output

2% Scenario

Campaign Cost (#13)

₹694.23

Cost Per Customer (#14)

₹0.073

Cost Per Acq (#17)

₹3.65

Expected Orders (#16)

190

Gross Revenue (#16)

₹3,80,000

Return (ROAS)

547x

#18 Break-Even Analysis:1 order needed

With an AOV of ₹2,000, you only need 1 order to completely recover the ₹694.23 campaign cost. Gross contribution: ₹3,79,306.